Another excellent and thoughtful piece on rational prescribing
My 2014 No Advertising Please campaign, while aimed at all doctors, ended up impacting mainly on GPs. The pledge not to see drug reps is more easily fulfilled when one is in autonomous, private medical practice.
However, it is equally important that prescribers working in hospitals choose their medications on the basis of best evidence rather than marketing.
In today’s Medical Journal of Australia (MJA), I co-author a paper with Monash doctors Dr Jessica Dean and Prof Erwin Loh.
We call for a severing of ties between pharmaceutical sponsorship and hospital-based medical education.
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